Buying a cooler is now a political statement, thanks to a spat between the National Rifle Association and Yeti, an outdoors sporting goods company.
NRA supporters have taken to publicly destroying Yeti's high-end products after the NRA claimed that Yeti ended a discount program as part of a boycott -- a claim Yeti called "inaccurate."
The ongoing backlash on Wednesday had one Yeti rival, Pelican Coolers, saying it had already raised nearly $6,300 to donate to the NRA, a day after announcing the fund-raising campaign.
So far we’ve racked up $6,280 dollars to donate to the NRA thanks to your cooler orders. www.pelicancoolers.com/blog-nra for more details
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Other competitors also joined in, with RTIC Coolers, Orca Coolers and Bison Coolers[3] all touting their bona fides with the gun-rights crowd.
Message from our owner: Good Afternoon ORCA Nation, We’ve gotten a lot of questions about ORCA’s stance on the 2nd...
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Videos posted to social media had some shooting stainless steel Yeti tumblers in yards or basements, while one man used a vise to crush a Yeti tumbler.
YETI cuts ties to the NRA Foundation. Crushed Tumbler! (Cooler Manufacturer)[8] by SouthernDrawGuns[9] on YouTube[10]
And, in a Facebook Live video[11] that by Wednesday had been viewed 210,000 times, Bryan Atkinson used an AR-15 to shoot up a Yeti cooler containing explosive materials on a South Carolina
