LAS VEGAS — Buyer registration is now open for the 42nd Shooting, Hunting and Outdoor Trade ShowSM (SHOT Show®). Set for January 21-24 at the Sands Expo Center, the SHOT Show will attract more than 60,000 professionals to Las Vegas for the firearms and outdoor industry’s annual main event. Registration for media will open later this week. Exhibitor registration will open later this month.
Owned and sponsored by the National Shooting Sports Foundation® (NSSF), the firearms industry trade association, the SHOT Show is the largest trade show of its kind in the world. The show is open to trade members only and not to the public.
Many official show events cluster around the four days of SHOT Show itself, creating “SHOT Week.” These include the 6th Annual NSSF/HAVA Golf Classic in support of Honored American Veterans Afield, a firearms industry-run charitable organization that helps the healing of disabled combat veterans and their reintegration back into normal life through participation in hunting and shooting sports.
The two-day Supplier Showcase is a show-within-a-show, with hundreds of OEM third-party suppliers meeting with exhibiting manufacturers and exploring their needs for extrusions, fabrication, fabrics, machinery, metal, plastics, software, logistical support and tools.
Also returning in 2020 will be the one-day Pop-Up Preview section, where hundreds of new exhibitors will showcase clothing, footwear, cameras, tents and other gear that today’s hunters and outdoors enthusiasts demand.
Education has always been an important component of SHOT Show and includes the full-day SHOT University and a variety of shorter Retailer Seminars taking place throughout the show week for retailers, as well as a dedicated law enforcement education program.
For the 11th year in a row, the SHOT Show will take place at the Sands Expo Center. SHOT is the largest event hosted at the Sands and
