February 25, 2019
The National Shooting Sports Foundation® and the National Crime Prevention Council Release Two New ‘McGruff® Gun Safety’ Videos for Young Children
‘Molly’s Mischief’ and ‘Not Cool, Kyle’ teach students from kindergarten to 6th grade to ‘Stop! Don’t touch! Get away! Tell an adult!’
NEWTOWN, Conn.—The National Shooting Sports Foundation® (NSSF®) has partnered with the National Crime Prevention Council (NCPC) to produce two new firearms safety videos starring McGruff The Crime Dog® and his nephew Scruff® to help teach young children how to react should they see an unsecured firearm.
The new ‘McGruff Gun Safety’ videos deliver the compelling message of “Stop! Don’t touch! Get away! Tell an adult!” so that children immediately know what to do in a situation where a gun is unattended, or if a classmate brings a gun on to school grounds, or finds a gun at home to show friends.
The videos, created by Danger Pigeon Studios, use animated characters to hold the interest of young children. They deliver their important gun safety messages in approximately 120 seconds. The video titled “Molly’s Mischief[1]” is designed for viewing by children in kindergarten through 2nd grades, and “Not Cool, Kyle[2]” is for students in grades 2 through 6.
McGruff is joined in both videos by his nephew, Scruff, and some new friends. Together, Scruff and his friends apply the “4 Steps of Gun Safety” from McGruff that help them make the best decisions around a potentially troublesome situation. They are shown in scenarios that make it easy for children to understand how to be safe around unsecured firearms and to recognize that toy guns are
