November 13, 2018
Atlanta Campaign Targets Illegal Gun Purchases
ATLANTA — As part of an ongoing national effort to help prevent illegal “straw” purchases of firearms, the National Shooting Sports Foundation® (NSSF®) and the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) are reminding the public in the Atlanta area that stiff penalties are in place for individuals convicted of such purchases.
Billboard, radio and digital advertisements for the Don’t Lie for the Other Guy[1] program have been purchased by NSSF in key locations throughout the region with the message: “Buy a gun for someone who can’t and buy yourself 10 years in jail. Don’t Lie for the Other Guy.”
The month-long public awareness campaign was officially launched today with a short program at the Cobb County Safety Village. Joining NSSF’s Lawrence G. Keane, Senior Vice President and General Counsel for Government and Public Affairs at the launch event were ATF Special Agent-in-Charge Art Peralta and ATF Director of Industry Operations Diana Mitchell.
More than 26.4 million impressions will be delivered via billboards, radio and digital and social media advertising around Atlanta. Atlanta was chosen for this special campaign by ATF. No taxpayer dollars are used. The program is funded in full by the firearms industry.
“As evidenced today, the firearms industry is proud of its longstanding cooperative relationship with the ATF and the entire law enforcement community by assisting them in their efforts to combat the criminal acquisition and misuse of firearms,” said Keane.
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“Don’t Lie” is a cooperative program ATF and NSSF, the trade association for the firearms and ammunition industry. The effort was developed more than a decade ago to raise public awareness about the
