September 12, 2018
NSSF’s 2018 CMO Summit Gains Public Affairs Co. as Supporting Sponsor
NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that Public Affairs Co. has signed on to be a Supporting Sponsor of the organization’s 2018 CMO Summit. With offices in Sioux Falls, South Dakota and Minneapolis, Public Affairs Co. (PAC)[1] is a public relations firm specializing in creating effective grassroots advocacy and media relations campaigns.
“PAC has been an important partner to us in expanding our Hunting Works for America[2] initiative,” said Melissa Schilling, NSSF Director, Conferences & Exhibitions. “Marketing professionals attending the 2018 CMO Summit and looking for fresh ways to improve their consumer outreach and engagement stand to gain much from the professionals making this firm the success it is.”
“We develop and manage statewide grassroots networks for a variety of clients across the country, but our work building partnerships on behalf of the industry over the past decade has been among the most rewarding,” said Steve Knuth, President and CEO of PAC. “This is why we are looking forward to our participation in industry-leading events such as the CMO Summit.”
The 2018 CMO Summit[3] takes place Sept. 18-19 at the Ponte Vedra Inn & Club[4] in Ponte Vedra Beach, Florida. This year’s forum, NSSF’s second, will highlight real-time data mining, trends in digital marketing, the opportunities and pitfalls within social media and the divergent pathways media consumption is taking. The conference features a number of highly regarded speakers, including Bonnier Media’s Executive Vice President Gregory Gatto, best-selling authors Jon Gordon and Jack Uldrich and ShopperBridge.com co-founder Beth Gregg.
