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NSSF, ATF, DOJ Emphasize ‘Don’t Lie for the Other Guy’
MIAMI, Fla. – As part of an ongoing national effort to help prevent illegal “straw” purchases of firearms, the National Shooting Sports Foundation® (NSSF®), the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and the Department of Justice (DOJ) are reminding the greater Miami area public that stiff penalties are in place for individuals convicted of such unlawful purchases. The campaign is in its 21st year and is a cornerstone of the cooperative relationship of the firearm industry, law enforcement and retailers.
Billboard, radio, streaming audio and digital advertisements for the Don’t Lie for the Other GuyTM program have been purchased by NSSF in key locations throughout the region with the message: “Buy a gun for someone who can’t and buy yourself 10 years in jail. Don’t Lie for the Other Guy.”
The month-long public awareness campaign was officially launched today with a press conference program at Bass Pro Shops at Miami’s Dolphin Mall. Present at the event were representatives of the ATF Miami Field Division, the U.S. Attorney’s Office for the Southern District of Florida and NSSF.
The Miami area “Don’t Lie” includes more than 64 outdoor billboards, digital bulletin boards and posters. There are also more than 152 radio spots playing
