NSSF Announces Fall #RangeChallenge ‘Aiming for Autumn’ Series for Ranges • NSSF

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October 21, 2020

NEWTOWN, Conn.—NSSF^®, the trade association for the firearm industry, is pleased to announce the launch of the new #RangeChallenge^SM “Aiming in Autumn” target game for use by indoor and outdoor ranges across the country.

Aiming in Autumn Target — Get Involved!^[3]

Building on the success of the #RangeChallenge Summer Series, which debuted during August’s National Shooting Sports Month^® and concluded on the last day of summer, this fun activity was developed to encourage range participation and mentorship by shooters of all experience levels. It offers a distinct challenge to those who regularly participate in the shooting sports, while offering a highly entertaining and easy introduction to target shooting for those new to firearms. Supported by weekly prize giveaways, host ranges participating in the #RangeChallenge Summer Series said their customers enjoyed the target games and can’t wait to do it again.

“We know that getting the millions of people who purchased their first firearm this year educated about safety, basic handling skills and safe storage are paramount tasks for our industry. But just as important is showing them that target shooting can provide a lifetime of enjoyment,” said Zach Snow, NSSF Director, Retail & Range Business Development. “Whether they go on to shoot formal competitions or merely discover the

NSSF Announces Fall #RangeChallenge ‘Aiming for Autumn’ Series for Ranges • NSSF

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