October 13, 2020
NSSF, ATF, DOJ Emphasize ‘Don’t Lie for the Other GuyTM’
RICHMOND, Va. — As part of an ongoing national effort to help prevent illegal “straw” purchases of firearms, the National Shooting Sports Foundation® (NSSF®) and the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) are reminding the Richmond public that stiff penalties are in place for individuals convicted of such unlawful purchases. The campaign is in its’ 20th year and is a cornerstone of the cooperative relationship of the firearm industry, law enforcement and retailers.
Billboard, radio, streaming audio and digital advertisements for the Don’t Lie for the Other GuyTM program have been purchased by NSSF in key locations throughout the region with the message: “Buy a gun for someone who can’t and buy yourself 10 years in jail. Don’t Lie for the Other Guy.”
The month-long public awareness campaign was officially launched today with a short program at Colonial Shooting Academy, in Richmond, Va. Present at the event were representatives of the ATF Washington, D.C. Field Division, the U.S. Attorney’s Office for the Easter District of Virginia and NSSF.
More than 3.2 million impressions will be delivered via billboards, digital, and social media advertising and 30-second radio spots airing on local stations and streaming audio services. Richmond was chosen for this special campaign by ATF. No taxpayer dollars are used. The program is funded in full by the firearms industry.
“As evidenced today, the firearms industry is proud of its longstanding cooperative relationship with the ATF and the entire law enforcement community by assisting them in their efforts to combat the criminal acquisition and misuse of firearms,” said NSSF Lawrence G. Keane, NSSF Senior Vice President and General Counsel.
“Don’t Lie” is a cooperative
