May 18, 2020
NEWTOWN, Conn. — Held outside of Orlando, Florida, the five days of training covers multiple topics, including filming and editing, social media analytics and strategy, Second Amendment-related hostile communication and on-camera presence, live-fire drills and personal-protection-scenario training. This event will take place just prior to the still-scheduled SIG Sauer Multi-Gun Nationals taking place June 13-14 in Frostproof, Florida.
This is the second year for the Ambassador Academy, which NSSF® also supported in 2019 during its debut. This year, NSSF has provided grants to help offset the cost of attendance for qualified participants.
The Ambassador Academy, the brainchild of champion professional shooter and NSSF brand ambassador Dianna Muller, is designed to help sponsored shooters and other spokespersons for the firearms industry enhance their ability to represent the brands that sponsor them or that have employed them as brand ambassadors in other capacities. On-screen training, seminars designed to maximize social media reach, video editing tutorials and interview coaching are all included, as well as discussions on dealing with hostile media, how to best report social media analytics to sponsors and meeting other sponsor requirements.
“Investing in brand ambassadors is increasingly becoming a significant component of marketing strategies within the firearms industry,” said Chris Dolnack, NSSF Senior Vice President and Chief Marketing Officer. “Because these professionals are not only the faces of the companies they represent but our industry as a whole, it is imperative—especially when our industry and Second Amendment rights are under constant attack—that what they do and say is positive, professional and accurate. The Ambassador Academy is designed to put the polish on that, and NSSF is very pleased to be a part of it.”
“Nearly everyone has witnessed the global brand ambassador who swayed popular opinion and returned the investment of their sponsors
