February 24, 2020
NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF®), the trade association for the firearms industry, is pleased to announce that it has expanded its library of +ONESM Movement promotional resources. Launched in 2019, the +ONE Movement is a nationwide initiative that encourages hunters and target shooters to introduce someone new to firearms and the shooting sports.
All firearms industry stakeholders are encouraged to participate directly in the +ONE Movement. Manufacturers and distributors, for instance, can partner with a local range and host +ONE introductory events such as First Shots[1]® for non-shooting employees or employee friends and family members. Retailers and ranges can work directly with their staff, customers and members to grow participation by holding dedicated +ONE shooting events, promotions or contests that inspire them to bring someone new. To help build off these ideas, NSSF has created a number of new resources to assist businesses in raising awareness while showcasing its +ONE Movement efforts, including:
- Banners, Posters, Gun Mats and Tent Cards — Retailers and ranges can display these on countertops, store and clubhouse walls and other high-visibility, high-traffic customer areas, while manufacturers, distributors and others in the supply chain can use them throughout the workplace and in break rooms.
- Selfie Frames — The selfie is as popular as ever, and new retail and range customers using +ONE selfie frames and posting to social media help spread the word to other non-shooters about how inclusive and enjoyable the shooting sports are. Remember to have your customers use the #PlusOneMovement and #LetsGoShooting hashtags when they post their +ONE selfies to all their social media platforms.
- Stickers and Challenge Coins — Having a memento of a great day at the range or
