January 17, 2020
NEWTOWN, Conn. — The National Shooting Sports Foundation® (NSSF[1]®), the trade association for the firearms industry, is pleased to announce that True Velocity[2] has agreed to sponsor the Press Room during the 2020 SHOT Show[3]®. Headquartered in Garland, Texas, True Velocity is a veteran-run, American manufacturer of specialty composite-cased ammunition. Previously available only to defense-related end-users, True Velocity announced this week a collaboration with Sierra Bullets to produce ammunition for the commercial market, as well as a partnership with Norma on law-enforcement ammunition.
More than 2,500 credentialed media attend the annual SHOT Show. The Press Room[4], located on the second floor of the Venetian in the NEXT exhibit hall[5] of new exhibitors to the show, serves as a gathering and meeting place for working members of the press and provides them a variety of resources during the show, including broadcast interview booths, computers and printers, charging stations, photocopy equipment and refreshments.
“The working press members utilizing the Press Room during SHOT Week have found a great partner in True Velocity sponsorship,” said Chris Tatulli, NSSF Director, Exhibit & Sponsorship Sales. “We encourage all media professionals attending the show to get to know the American veterans behind the company, their products and their mission, and extend their thanks to them for their support.”
“We are excited to sponsor the 2020 SHOT Show Press Room and look forward to the opportunity it provides to strengthen our relationships with the industry’s professional media members,” said Pat Hogan, True Velocity CMO.
The trade-only 2020 SHOT Show, owned and operated by NSSF, takes place Jan. 21-24 at the Sands Expo in Las Vegas, Nevada. For more information on SHOT Show Week, including educational
